Consumers Want Guidance In Choosing Wine at Restaurants
We would like to take this moment to thank for contributing this article: Consumers Want Guidance In Choosing Wine at Restaurants. Anyone that contributes is a welcome addition to EverythingOnWine.com!A recent study of 869 wine drinkers conducted by Russell Research, a national research firm, indicates that 66% of wine drinkers agree with the statement "I wish more restaurants provided guidance in choosing a wine to go with my meal". Additionally, 50% of respondents agreed they would drink wine more often if restaurants provided recommendations, and 44% often feel intimidated by wine lists at restaurants."The findings of this study indicate," summarizes Russell Research partner John De Biasio, "that for many restaurants, a clear opportunity exists to attract new customers and stimulate wine sales." This is reinforced by the fact that 49% of wine drinkers said they prefer restaurants with large selections of wine, and 64% classified themselves as a "Novice" when it comes to his or her knowledge of wine. MethodologyThe study was conducted online from July 11 – 14, 2004, among 869 online wine drinkers, ages 21 or older, across the United States. Figures for gender, age, and geography were weighted where necessary to match their actual proportions in the population. In theory, with probability samples of this size, one could say with 95 percent certainty that the results have a statistical precision of plus or minus 3.3 percentage points of what they would be if the entire adult population had been polled with complete accuracy.
In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls. This online survey is not a probability sample.About Russell Research, Inc.Founded in 1946, Russell Research is one of the pioneer firms in the market research industry. Today, Russell Research is among the industry's top custom research firms, with a seasoned staff of strategically-driven research professionals providing expertise and service for a wide range of customer and business product categories. Russell Research's diverse group of clients include Fortune 1000 companies as well as mid-size and smaller enterprises, government agencies, advertising agencies, consultancies, and public relations firms.
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